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Optimised Audiences. Outstanding Returns.
In today's complex media landscape, creative and media agencies are facing more challenges than ever in targeting and executing successful campaigns that yield strong returns.
Audiences from Circana improves campaign precision by reaching households with the highest propensity to buy.
By integrating industry-leading sales data - based on actual purchases - our audiences reach a level of accuracy that delivers up to four times the ROI of other strategies.
Reach households with the highest propensity to buy
Target people, not browsers
Up to 4x ROI compared to other audience strategies
Complete the form below to access the FREE Audiences white paper
How are our Audiences created?
Define the purchase-based household criteria for creating the audience
Leverage 200+ household variables to identify defining characteristics of qualifying households
Model predicted spend on target products based on relevant household level variables
Relevant Articles
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