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From Linear to Lasting:
How retailers are reshaping systems and practices for a sustainable future.

Discover how circular economy practices are transforming retail for a sustainable future.

From re-commerce models to innovative refill systems, From linear to lasting explores strategies that reduce waste, boost profitability, and build brand loyalty. Learn how data and analytics drive operational excellence and customer satisfaction. 

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What's inside

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Circular Economy Practices

The report shows why circular retail matters – managing products through sharing, reusing, repairing, and recycling. These practices cut waste, boost efficiency, and turn sustainability into profitability.

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Success Strategies

Learn from real-world examples of companies like Fresho and La Bouche Rouge that are leading the way in circular retail. See how AI, refill systems, and repurposing can drive growth and customer loyalty.

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Brand Building

Learn how comprehensive data and analytics that can help you optimize your supply chain, improve inventory management, and meet consumer demand for eco-friendly products.

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Why you need this report

Insight into Circular Economy Practices: Discover how circular strategies like reuse, repair, and recycling can transform your retail operations. Learn how to cut waste, boost efficiency, and turn sustainability into a real driver of profitability.


Innovative Case Studies: See how forward-thinking retailers are already winning with circular models. These examples give you practical inspiration you can adapt to spark innovation and win over today’s conscious consumers.


Actionable Recommendations: Get clear, practical steps for making circular retail work in your business. From re-commerce to refill systems to data-driven supply chains, this report shows you how to put ideas into action.

Transform inventory and supply chain challenges into opportunities with Liquid Supply Chain

Liquid Supply Chain™ is an accessible entry into Circana’s Liquid Data® platform delivering real-time insights to optimize supply chain planning and execution. More than measurement, it provides prescriptive recommendations for inventory allocation, uncovering new revenue and cost-saving opportunities, and fuelling the demand planning and distribution processes across the national enterprise.



Powered by the most extensive set of retailer supply chain and inventory data available globally, Liquid Supply Chain quickly identifies disruptions, manages inventory allocation, and improves overall efficiency. It’s flexible and scalable, measuring supply chain performance for multiple brands and products across numerous retailers in a single view to:

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Optimize inventory across a national network of retailers

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Improve demand planning inputs

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Enable more effective inventory allocation for both everyday business and key events.

Outpace market changes. Outplay your competition. Outsmart challenges.

Outlook helps you make smarter decisions that position your business for success in a fast-moving, evolving market. 
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