Circana supports the CHPA’s mission to help consumers lead happier, healthier lives by providing self-care industry expertise and insights. We proudly partner with health care brands to inspire action and unlock growth through superior technology, advanced analytics, cross-industry data, and deep expertise.

Consumers are continually expanding their definition of health and wellness. It’s critical to know how they are connecting with brands and retailers, the types of products they’re interested in, and how they’re defining the value of the products they seek. Our industry analysts leverage these unmatched data assets to provide data-driven perspective on complexities of a changing market landscape. Circana offers analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more.