The TV Switching Study
Understand the video content ecosystem, optimize engagement, and identify future intentions
As U.S. consumers continue to cut the cord and subscription video on demand (SVOD) proliferates, it’s essential to stay ahead of rapidly changing consumer behavior. Circana’s TV Switching Study tracks how consumers watch video, the services they switch to and from, devices used to watch, how they prefer to sign up, and why. Explore the latest SVOD trends with an in-depth view of TV services and transactional video usage. Pinpoint the reasons consumers’ habits are changing to uncover growth opportunities.
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PAY TV (MVPDS AND VIRTUAL MVPDS) | PREMIUM CABLE NETWORKS | SVOD AND AVOD | FAST (FREE AD-SUPPORTED STREAMING TELEVISION) | EST, IVOD, CVOD | DVD AND BD BUYING/RENTING | PVOD AND PEST (PREMIUM DIGITAL PURCHASES AND RENTAL)