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Unlock Growth with Circana’s New Entertainment Reports

Data-driven insights to power smarter entertainment strategies

Circana Entertainment is proud to introduce powerful new reports designed to help brands, licensors, and retailers make faster and more confident decisions. Built on Circana’s unmatched combination of point-of-sale (POS) data, consumer insights, and licensing expertise, these tools are tailored to meet the unique challenges of today’s market.

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Find out how we can help your brand grow. Fill out the form and we will get right back to you.


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The MarketTruth IP Tracker and Scorecard (Available Now)


Benchmark IPs with confidence.


The MarketTruth IP Tracker and Scorecard is the U.S. industry’s first unified framework for evaluating entertainment licenses across categories. By blending POS data, consumer affinity, and IP engagement metrics, this report delivers an objective, apples-to-apples view of how your IP stacks up and where it can go next.
Key Benefits:

  • Benchmark your IP against competitors using a standardized market score

  • Evaluate licensing opportunities with confidence

  • Understand buyer demographics, sentiment, and category behaviors

  • Identify growth opportunities across channels



Entertainment Surveys (Available Now)


Capture the voice of the global consumer.


Circana’s Entertainment Custom Survey Research blends decades of global survey design expertise with deep industry knowledge and syndicated consumer insights. With reach into 50+ countries, our custom surveys empower brands, licensors, games publishers, TV networks, and movie studios to uncover what drives consumer behavior, engagement, and purchase decisions across the globe.
Key Benefits:

  • Templated surveys for fast, affordable, and repeatable results

  • Segmentation to target, activate, and grow engagement

  • Concept testing to optimize product design, creative, and packaging

  • Forecasting to predict growth



Licensing Matchmaker  (Become a Beta-Tester)


Find the right 

partners, backed by data.


Licensing Matchmaker reporting connects your IP with the right brand and category partners using Circana’s proprietary purchase data and affinity modeling. Whether you’re entering new categories or refining your go-to-market plan, this tool helps you find and build smarter U.S. partnerships based on real consumer overlap.
Key Benefits:

  • Identify high-affinity product categories and brand partners

  • Profile shared buyers to guide marketing and distribution

  • Fuel data-backed conversations with potential licensees

  • Customize reporting views to fit your strategy



Navigate the Licensing Market with Confidence

Circana supports every stage of the licensing journey:
Discover and validate the right IP
Identify and assess potential partners
Measure product performance post-licensing
Understand your audience and track ROI

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Not sure what's right for you? We can help.

Circana is the market leader in data and insights for entertainment and licensing. With unmatched access to global POS data of record, consumer panels, and decades of industry expertise, we help you understand the complete consumer, the complete store, and the complete wallet, so you can act with clarity and confidence.

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