Circana

Beauty Consumer Reports

Get the most complete picture of evolving beauty trends across makeup, skincare, and fragrance.

Consumer behavior is rapidly changing in many categories of the U.S. beauty industry. Are your strategies aligned with the latest usage and purchase motivations?


Complete the form to see insights from our Beauty Consumer Reports: 5 Makeup, Skincare, and Fragrance Consumer Trends You Should Know

    Our Beauty Consumer Report Series completes the consumer perspective across the makeup, skincare, and fragrance industries. Flexible options are available. The series provides new detail on beauty’s key categories:


  • Makeup Consumer Report
  • Female Facial Skincare Report
  • Fragrance Consumer Report
  • Unlock business growth by understanding usage habits, social media’s impact, brand perceptions, and more.

IRI and NPD have come together to form Circana.

Questions? Contact your Circana account representative or email jackie.wagner@circana.com.