Australia Foodservice powered by CREST®
Over 80% of Australia’s QSR market has turned to CREST® for consumer insights, underscoring its longstanding role in the industry.
Backed by more than 15 years of continuous measurement of out-of-home food and beverage, Circana’s foodservice insights deliver comprehensive and reliable view of the Australian market.
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The CREST® Advantage
Card transaction data only captures card purchases. CREST® goes beyond the transaction, listening to consumers across the market, regardless of whether they purchased or how they paid, to uncover a complete and representative measure of demand, behaviour, and growth.
The CREST® Difference
More accurate recall: Captures yesterday's meal occasions, reducing long-term memory bias and retrospective recall.
Full market representation: Measures 60,000 Australian consumers annually, using a statistically representative framework grounded in research science and governed through ongoing audit and quality controls.
Beyond the transaction: Reveals who purchased, what motivated the occasion, key decision drivers, satisfaction levels, and barriers to participation.
Whole-of-market coverage: Captures ready-to-eat food occasions across QSR, restaurants, cafés, pubs, clubs, bakeries, convenience, supermarkets and food-to-go, revealing the products and combinations driving demand.
Actionable demand drivers: Identifies whether growth is driven by traffic, spend, dayparts, occasions, demographics, need states, or consumer preferences.
Suite of Foodservice Solutions
CREST – Consumer Reported Eating Share Trends
Stay ahead of shifts in the foodservice landscape with a clear view of consumer demand and market share trends. Identify growth opportunities across dayparts, categories and regions, and prioritise the initiatives that will have the greatest impact on brand performance.
360 Food & Bev – Consumer F&B Consumption Habits Tracking
Drive growth by understanding how consumers eat and drink across in-home and out-of-home occasions. Identify high-potential consumption moments, unlock underdeveloped menu and product opportunities, and stay ahead of changing consumer behaviours and emerging trends.
Future of™ Foodservice – Growth Predictor
Understand how evolving consumer, market and category dynamics will shape future growth. Quantify the size of opportunity, anticipate emerging risks, and make more confident strategic decisions across both existing and new growth spaces.
