top of page
BJ's Vendor Partnership Gateway (VPG)
Navigate the complexity of sales, inventory, and member data so you can maximize your brand’s performance at BJ’s.
+99% of dollars and behavior insights come from BJ’s members
300+ of BJ’s suppliers partnered with the VPG
80% satisfaction rating for the top two box VPG suppliers*
*Source: Circana VPG supplier survey, October 2024; N=43
Complete the form to learn how the VPG can grow your business
Three levels of subscription access
Basic
For suppliers with less than $4M in annual sales
Includes 10-14 pre-built templates with key sales and supply chain metrics
Insights Partner
Expanded sales and supply chain insights
Sales data for your items as well as competitive items in your categories
Includes pre-built and ‘build your own’ reporting
Member Focused
The only tier with member insights
Includes the capabilities of lower tiers
Additional custom reporting for merchant collaboration
Schedule Time to Learn More
Not yet partnered with the VPG
Already partnered – Supply Chain questions
Already partnered – Member & POS data
Circana, LLC is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at circana.com.
bottom of page