Win With the Evolving Weight Loss Consumer
Understand consumer shifts, forecast future impact, and drive growth with Circana’s GLP-1 Activation Playbook
With our comprehensive solution, you can:
Assess the impact of changes in buyer behavior among GLP-1 users
Identify risk or opportunity for your category and brand based on demand shifts
Optimize strategies to protect share or enable new growth
Need to understand how GLP-1 usage is impacting demand and consumer behavior?
Complete the form to talk to an expert today!
The rise of GLP-1s is reshaping consumer behavior, creating demand shifts, and transforming shopping habits.
Our GLP-1 Activation Playbook will help you understand how GLP-1 usage is reshaping demand while also giving you the tools needed to adjust and thrive in a rapidly evolving market.
With comprehensive insights rooted in Circana’s unmatched data from Complete Consumer™ and Complete Market™ solutions, you will be able to anticipate shifts and activate strategies to defend share or unlock new growth across category, product portfolio, and marketing campaigns.
Circana's Advantage: Data-Driven Insights and Proven Accuracy
Unmatched Data Sets
Robust insights from 100% self-identified GLP-1 users with verified purchases provide in-depth consumer diagnostics on consumption, attitudes, and purchase behaviors across thousands of retailers, restaurants, and consumption occasions.
Accuracy You Can Trust
AI-powered, industry-leading methodologies power forecasts that are more accurate
than the industry average, with the ability to forecast up to five years using the most
current market data.
Proven Results
Predictive optimization and media activation allow you to easily build and evaluate
commercial plans for innovation and create audience segments that improve campaign ROI up to 6x.
Answer Your Critical Questions
Circana’s analytic solutions are backed by granular, weekly store-level point-of-sale (POS) data to measure consumer response faster. Monitor price sensitivity to predictive demand drivers and gain a more holistic understanding of tariff impacts across your portfolio.
Our trusted analytics experts will help you find the right solution to navigate uncertainty, mitigate sales risk, and identify business growth opportunities.
