Updated: Dec 1, 2025
The GLP-1 evolution might more aptly be called a revolution. As consumers work with medical professionals for more personalized approaches to weight loss, new GLP-1 formats are entering the market. Consumer packaged goods and other industries are working to address consumers’ needs.
This on-demand webinar covers:
The range of GLP-1 options in the market today and how consumers are embracing them
The impact on CPG food and beverage and nonfood spending when consumers use GLP-1s for weight loss
The categories benefiting from GLP-1 user purchases, and the categories taking a hit
Innovations that address GLP-1 users’ needs today and those that will answer the call in the future
Learn More About GLP-1 Users' CPG Impact
The effects of GLP-1s ripple beyond health and food; many categories are impacted by purchase-based decisions made by this unique consumer segment. Visit our GLP-1 insight collection for comprehensive insights into this macroeconomic trend.
You can also learn more how to drive growth among these users through Circana’s GLP-1 Activation Playbook.
