The Ripple Effect of GLP-1s, Today and In the Future

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Circana

Jan 10, 2025

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The GLP-1 evolution might more aptly be called a revolution. As consumers work with medical professionals for more personalized approaches to weight loss, new GLP-1 formats are entering the market. Consumer packaged goods and other industries are working to address consumers’ needs. This on-demand webinar covers: The range of GLP-1 options in the market today and how consumers are embracing them The impact on CPG food and beverage and nonfood spending when consumers use GLP-1s for weight...

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The Ripple Effect of GLP-1s, Today and In the Future

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Circana
Jan 9, 2025
1 min read

Updated: Dec 1, 2025

The GLP-1 evolution might more aptly be called a revolution. As consumers work with medical professionals for more personalized approaches to weight loss, new GLP-1 formats are entering the market. Consumer packaged goods and other industries are working to address consumers’ needs.

This on-demand webinar covers:

The range of GLP-1 options in the market today and how consumers are embracing them
The impact on CPG food and beverage and nonfood spending when consumers use GLP-1s for weight loss
The categories benefiting from GLP-1 user purchases, and the categories taking a hit
Innovations that address GLP-1 users’ needs today and those that will answer the call in the future

https://www.youtube.com/watch?v=w2Jla3lL4bA

The effects of GLP-1s ripple beyond health and food; many categories are impacted by purchase-based decisions made by this unique consumer segment. Visit our GLP-1 insight collection for comprehensive insights into this macroeconomic trend.

View Circana's GLP-1 Shoppers Insight Collection

You can also learn more how to drive growth among these users through Circana’s GLP-1 Activation Playbook.