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The Ripple Effect of GLP-1s, Today and In the Future

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Circana

Circana Media

The GLP-1 evolution might more aptly be called a revolution. As consumers work with medical professionals for more personalized...

  • Writer: Circana
    Circana
  • Jan 9
  • 1 min read

Updated: Apr 2

The GLP-1 evolution might more aptly be called a revolution. As consumers work with medical professionals for more personalized approaches to weight loss, new GLP-1 formats are entering the market. Consumer packaged goods and other industries are working to address consumers’ needs.


This on-demand webinar covers: 


  • The range of GLP-1 options in the market today and how consumers are embracing them

  • The impact on CPG food and beverage and nonfood spending when consumers use GLP-1s for weight loss 

  • The categories benefiting from GLP-1 user purchases, and the categories taking a hit 

  • Innovations that address GLP-1 users’ needs today and those that will answer the call in the future




Learn More About How GLP-1s Are Impacting Consumer Buying Behavior


Circana Downloadable Report

Early Days of a Revolution: How GLP-1s Are Already Changing Consumer Spending

Our new report highlights the impact of GLP-1 use on consumer spending habits, particularly on food, beverages, and non-food products, and opportunities for CPG companies.


Circana Press Release

Circana Report Highlights the Role of Personalization in Supporting GLP-1 Weight-Loss Users

A deeper understanding of GLP-1 medications and their roles in weight loss has unlocked new opportunities to enhance the food, beverage, and nonfood products that support consumers.


Growth Insight Podcast

Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior

Sally Lyons Wyatt discusses groundbreaking research on GLP-1 use for weight loss, including how users shift their purchase habits while using the medication and after they stop taking it.

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