- Circana
- Dec 19, 2024
- 2 min read
Updated: Apr 8
Since their introduction in 2005, GLP-1 medications like Ozempic and Wegovy have transformed diabetes treatment and weight management. Our new report highlights the impact of GLP-1 use on consumer spending habits, particularly on food, beverages, and non-food products. It also highlights the opportunity for CPG companies to help consumers on their weight loss journeys through product innovation, educational campaigns, personalized meal planning, partnerships with health care providers, and more.
Highlights:
On average, households with GLP-1 weight loss users typically spend more than nonuser households on CPG food, beverages, and foodservice before they even initiate use of a GLP-1.
Sales of gastrointestinal products increased among GLP-1 users seeking relief from the medication’s side effects. The data also shows during the first year of usage, consumers decreased spending on sleep remedies, analgesics, and home health care products as overall health improved.
The biggest shift in grocery spending was in frozen foods, where GLP-1 weight loss users’ monthly spending fell three points from their pre-usage baseline during their first year on the drug.
GLP-1 weight loss users initially skew their spending toward quick-serve restaurants.
Register for the free webinar: The Ripple Effect of GLP-1s, Today and in the Future on January 8, 2025, at 1:00 p.m. PM CT.
See More Of Circana's Insights On How GLP-1s Are Changing Consumer Shopping Trends in CPG & Food/Beverage
Circana Webinar
The Ripple Effect of GLP-1s, Today and In the Future
The GLP-1 evolution might more aptly be called a revolution. As consumers work with medical professionals, new GLP-1 formats are entering the market.
Circana Press Release
Circana Report Highlights the Role of Personalization in Supporting GLP-1 Weight-Loss Users
A deeper understanding of GLP-1 medications and their roles in weight loss has unlocked new opportunities to enhance the food, beverage, and nonfood products that support consumers.
Growth Insight Podcast
Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior
Sally Lyons Wyatt discusses groundbreaking research on GLP-1 use for weight loss, including how users shift their purchase habits while using the medication and after they stop taking it.
