books
The Future of Books
The first POS-driven forecast of the U.S. book market by the industry leader in publishing insights
The Future of Books helps you predict future trends and understand what’s driving market shifts. It’s a trusted, third-party check on the decisions you’ve made and those you’re considering.
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Without this kind of reliable, external validation, you could take on millions of dollars of unnecessary risk. Whether you’re a mature company or new to the market, you’ll benefits from information and insights for more than 16 subject categories across size formats, with emphasis on major adult fiction and non-fiction, the most volatile categories in the last five years. Use it to manage your acquisitions strategies and understand where to invest and divest.
Make sound decisions with the Future of Books by answering critical questions like these:
- How will the market perform?
- Which subject categories are growing? What is fueling growth? Where is the market shrinking, and why?
- Who is buying?
- Who is my customer? How are changing demographics affecting the market? How are paths to purchase different by demographic?
- Where are they buying?
- Are consumers looking to purchase online or in brick-and-mortar stores? What drives them to each channel? How is channel share shifting?