Turn the Complexity of media into clarity.
Circana helps brands increase media efficiency and long-term brand effectiveness with accurate, granular, and fast insights.
IAB has partnered with Circana to help members with media targeting, measurement, campaign effectiveness and more to outpace the competition.
Quantifying marketing performance is complex, and you need the latest data and insights to stay ahead. Circana delivers up to 9x ROI on your media investments by making purchase data available everywhere. With the largest loyalty card data set, no one brings more precision to your media decisions.
Why Circana
Discover Your Path with the Media Scorecard
Take the next step toward clarity and connected action by exploring the Media Scorecard. The Scorecard is an engaging, interactive tool that helps you self-assess your organization’s maturity across the five catalysts needed for success. It doesn’t just give you a number — the accompanying report offers context for your score, detailing the traits of Developing, Emerging, Advancing, and Leading organizations in each area, plus practical recommendations to help you progress. The Scorecard is your gateway to deeper partnership and ongoing progress with Circana.
Questions? Contact your account representative or email contactus@circana.com.
