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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data™ Essentials

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Your Media
Scorecard

The media landscape is evolving fast. Are you ready to stay ahead?

Your Media Readiness

Answer the questions and your readiness will show here.

Schedule a 20-minute consult with a Circana representative to see how you compare to industry leaders and to identify the fastest catalysts for unlocking ROI.

Return On Investment Calculator

How Ready Is Your Business for Media’s Next Era?

Answer five quick questions to evaluate your readiness across five media catalysts and get your personalized scorecard. 

Identity as a Competitive Asset

How mature is your approach to first-party identity?

Enterprise-wide Commerce Measurement

How do you currently measure media's impact on sales?

AI-integrated Media Operating Models

How are you using AI in media workflows today?

Immersive Commerce and Experience-driven Loyalty

How is your brand approaching emerging media formats?

Predictive and Adaptive Planning

How agile is your budget planning?

View all solutions that

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