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Big ambitions don’t have to mean big budgets for dairy, deli, and bakery brands.

Uncover insights across retail, consumption, and foodservice.

Stay ahead of a rapidly changing industry and evolving consumer behaviors. The store perimeter departments continue to change, and you need the latest data and insights to keep up. Circana is the leader in tracking and analyzing everything happening in perishables departments, including refrigerated/dairy, deli, and bakery.

Talk to an expert to learn how the IDDBA and Circana partnership can help you




The perfect match for market, retailer, and consumer intelligence for SMBs

Right-sized insights that level the data playing field for small businesses and enable mid-market leaders to scale confidently.


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Understand what drives buying and eating decisions


Connect what shoppers buy to how they actually consume


Link purchase and consumption behavior from the same consumers to reveal occasions, spending habits, and untapped opportunities for growth.


Explore Purchase to Consumption


See how Americans eat, drink, and spend across every channel


Connect retail, foodservice, and in-home consumption data with expert analysis to uncover growth opportunities and understand what drives demand.


Discover Eating Patterns in America


Our latest deli, dairy and bakery insights

May 2026 | Trends to know

In this monthly report, discover the latest shifts across dairy, deli, and bakery. Learn which categories are gaining momentum, which are falling behind, and be ready for what’s next.


Read the report

IDDBA x Circana Deep Dive | Q2 trends | Webinar deck

In this quarterly webinar series, explore the latest trends shaping dairy, deli, and bakery in Q2. Go deeper into macroeconomic, consumer, and purchase trends, and leave with clear actions to drive growth in your category.


Access the Webinar Deck

Don’t miss our next Fresh webinar

Subscribe for exclusive access to Circana webinars focused on the fresh industry and stay on top of the latest trends.


Sign up for upcoming fresh webinars

Not sure what's right for you? We can help.

Track your retail performance and grow your brand with confidence


Liquid Data Go gives emerging CPG brands the POS and shopper data they need to prove performance, track sales, and understand market dynamics across key retail channels.

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