Turn the complexity of media into clarity.
Circana helps brands increase media efficiency and long-term brand effectiveness with accurate, granular, and fast insights.
MMA has partnered with Circana to help members with media targeting, measurement, campaign effectiveness and more to outpace the competition.
Quantifying marketing performance is complex, and you need the latest data and insights to stay ahead. Circana delivers up to 9x ROI on your media investments by making purchase data available everywhere. With the largest loyalty card data set, no one brings more precision to your media decisions.
Find out how you can leverage MMA and Circana’s partnership! Fill out the form and we’ll get back to you.
Circana is a proud member of MMA Global
Cara Pratt
President, Global Retail and Media
Leading the Charge Toward a New Media Era
The media industry is undergoing a profound transformation. Shifting consumer behaviors and trailblazing technological advancements are creating a landscape rich with possibility. This moment demands we reimagine how we operate. Not just to adapt, but to lead boldly. Media must become more precise, purposeful, and accountable.
Thought Leadership
