Turn the complexity of media into clarity.
Circana helps brands increase media efficiency and long-term brand effectiveness with accurate, granular, and fast insights.
MMA has partnered with Circana to help members with media targeting, measurement, campaign effectiveness and more to outpace the competition.
Quantifying marketing performance is complex, and you need the latest data and insights to stay ahead. Circana delivers up to 9x ROI on your media investments by making purchase data available everywhere. With the largest loyalty card data set, no one brings more precision to your media decisions.
Find out how you can leverage MMA and Circana’s partnership! Fill out the form and we’ll get back to you.
Circana is a proud member of MMA Global
How to Build Marketing Strategies That Actually Work in 2026
The 2026 Guide to Experimentation for Modern Marketer
A strategic blueprint for faster, evidence-based decisions in a changing retail landscape.
Are Influencers Effective?
What's the value of influence in 2026? Are influencers worth your marketing budget?
2026 Media Trends: Five Media Catalysts Shaping What's Next
Join Cara Pratt for a forward-looking webinar exploring the 2026 trends transforming the media landscape, from AI and immersive commerce to identity, measurement, and planning strategies that give you a competitive edge.
Cara Pratt
President, Global Retail and Media
Report: The Future of TV
TV is shifting from a simple awareness channel to a place where people discover products and make decisions, and this report shows what that change means for your plans. You’ll learn where audiences are actually spending time and how real purchase behavior reveals the moments that drive growth. You’ll also get the steps to invest with confidence as shoppable and interactive formats open new ways to turn TV attention into sales.
Thought Leadership
