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Penetration & Frequency
Powered by CREST®
Using predictive modeling, Circana’s Penetration & Frequency leverages CREST gold standard industry tracking to assess ongoing behaviors among chain buyers. Penetration & Frequency will help you understand:
Market penetration, or the percentage of consumers who visit within a set timeframe
Customer visit frequency, which is the average number of visits per buyer
Cross-purchasing activity between different segments and chains
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With these insights, foodservice brands can assess what drives traffic, understand competitive dynamics, and monitor shifts in consumer behavior across various demographics, occasions, channels, and outlets.
Key Business Questions Addressed
How is my penetration trending overall and by demographic?
Are key consumer groups visiting more or less frequently over time?
How effective are promotions or menu innovations at driving penetration versus frequency?
Where are my buyers going when they are not visiting my brand?
How are competitors gaining or losing visits across occasions and dayparts?
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