RILA LINK 2026: From Table Talk to Action
If one of our questions sparked a story, a laugh, or a knowing nod — you’re in good company.
Across the industry, supply chain teams are wrestling with the same challenges. Most supply chain breakdowns don’t come from a lack of effort or intelligence. Rather, they happen when:
Signals arrive too late to change outcomes
Planning and execution drift apart
Teams operate from different versions of the truth
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When demand, supply, inventory, and constraints aren’t connected, even the best teams are forced into reactive mode.
Resilient supply chain leaders are confident and clear in their decisions. Circana helps supply chain teams move from reactive to proactive by:
Seeing demand and supply signals earlier
Detecting issues before options disappear
Bringing supply realities together across your retailer network — in one place
Grounding decisions in the same data source your retailers rely on
Speed doesn’t come from moving faster. It comes from knowing what to do next, and why.
History in the Making
Circana is built on the strong foundation of IRI and NPD, two of the world’s leading market information companies for decades.
John Malec and Gerry Eskin founded IRI in 1979 to track consumers’ behavior and connect it to products those consumers bought at the supermarket. Leveraging first-to-market technology, IRI came to have the largest repository of purchase, media, social, casual, and loyalty data in the industry, using this to drive growth for 5,000 companies across the globe.
NPD was founded in 1966 by Henry Brenner, who developed a system to record consumers’ buying habits through purchase diaries. More than 2,000 companies worldwide would come to rely on NPD to help them measure, predict, and improve performance. NPD offered data, industry expertise, and prescriptive analytics to help its clients understand the retail landscape and prepare for the future.
Circana™ is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data™ technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise.
The conversations you started here matter. They point to where clarity, alignment, and confidence are missing — and where opportunity exists. If you’re ready to close the gap between plan and reality, replace gut feel with trusted insight, and make faster decisions with fewer escalations, let’s keep the conversation going.
