Out-of-stocks and Overexposure: The Risk of Going Viral
Your brand is trending on TikTok. Now what?
When a product suddenly goes viral, demand can skyrocket overnight. For brands, that can mean massive opportunity — or massive risk. Out-of-stocks, missed revenue, and damaged loyalty could be just the beginning.
Complete the form to download our flipbook,
Out-of-stocks and Overexposure: The Risk of Going Viral
Is your supply chain ready for the surge?
Inside you'll discover:
Real-world examples of viral demand spikes
The hidden financial impact of empty shelves
Key insights into shifting consumer expectations
Why daily, store-level data is essential for success
Questions? Contact your account representative or email suzanne.latimer@circana.com.
Circana, LLC is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.
Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality dataset and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
