Complexity into Clarity
Industry-Leading Fresh Data to Move Your Business Forward
IFPA has partnered with Circana to provide members with the gold standard of retail fruit and vegetable sales data.
Confident decisions start with clear insights into consumer behavior and perishables trends. Gain unmatched clarity into produce and floral performance across the entire store perimeter – understand consumer preferences to align with the demand, optimize inventory, and maximize profits in an environment shaped by innovation and unpredictability.
Talk to an expert to learn how the IFPA and Circana partnership can help you
The Produce Path: Challenges and Opportunities at a Time of Disruption
Produce is facing a pivotal moment as food safety concerns, economic pressure, and shifting shopper habits reshape demand across retail and foodservice. Trust, value, convenience, and health trends are creating both near-term disruption and longer-term opportunities for the industry.
The perfect match for market, retailer, and consumer intelligence for SMBs
Right-sized insights that level the data playing field for small businesses and enable mid-market leaders to scale confidently.
Consumer Solutions That Reveal the Why Behind the Buy.
Complete Consumer
Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.
Survey
Our surveys reveal the why behind the buy, linking shopper feedback to verified purchase behavior for fast insights at any product stage.
Complete Food & Beverage
Complete Food & Beverage® solution unites retail, CPG, foodservice & consumption data to track in one place what people eat & drink.
Our freshest insights
Future of Floral is Fact-Based
What Shoppers Will Buy Next in Floral and Produce
Don’t miss our next webinar
Register for IFPA and Circana’s quarterly deep dives on produce and floral. Explore the link to find the next sessions.
IFPA’s U.S. Produce Retail Point of Sales Results
September U.S. CPG Demand Signals
In this monthly report, you'll learn how economic pressures are shaping consumer spending, demand, and pricing across U.S. CPG. Dive into category, channel, and income-level trends to understand where shoppers are adjusting behaviors.
