top of page
gradient-minimal.png

Complexity into Clarity

Industry-Leading Fresh Data to Move Your Business Forward

IFPA has partnered with Circana to provide members with the gold standard of retail fruit and vegetable sales data. 


Confident decisions start with clear insights into consumer behavior and perishables trends. Gain unmatched clarity into produce and floral performance across the entire store perimeter – understand consumer preferences to align with the demand, optimize inventory, and maximize profits in an environment shaped by innovation and unpredictability.

Talk to an expert to learn how the IFPA and Circana partnership can help you



The perfect match for market, retailer, and consumer intelligence for SMBs

Right-sized insights that level the data playing field for small businesses and enable mid-market leaders to scale confidently.


Learn More


Our freshest insights

Don’t miss our next webinar

Register for IFPA and Circana’s quarterly deep dives on produce and floral. Explore the link to find the next sessions.


Sign up for upcoming webinars

IFPA’s U.S. Produce Retail Point of Sales Results

Learn about August 2026 trends in fresh produce.


Read the report



August U.S. CPG Demand Signals

In this monthly report, you'll learn how economic pressures are shaping consumer spending, demand, and pricing across U.S. CPG. Dive into category, channel, and income-level trends to understand where shoppers are adjusting behaviors.


Read the report

Not sure what's right for you? We can help.

Track your retail performance and grow your brand with confidence


Liquid Data Go gives emerging CPG brands the POS and shopper data they need to prove performance, track sales, and understand market dynamics across key retail channels.

abstract-angles.jpg

bottom of page