Complexity into Clarity
Industry-Leading Fresh Data to Move Your Business Forward
IFPA has partnered with Circana to provide members with the gold standard of retail fruit and vegetable sales data.
Confident decisions start with clear insights into consumer behavior and perishables trends. Gain unmatched clarity into produce and floral performance across the entire store perimeter – understand consumer preferences to align with the demand, optimize inventory, and maximize profits in an environment shaped by innovation and unpredictability.
Ready for deeper insights tailored to your brand and products?
The perfect match for market, retailer, and consumer intelligence for SMBs
Right-sized insights that level the data playing field for small businesses and enable mid-market leaders to scale confidently.
Our freshest insights
Don’t miss our next webinar
Register for IFPA and Circana’s quarterly deep dives on produce and floral. Explore the link to find the next sessions.
To Mom, With Love: Trendspotting Mother’s Day 2026
Mothers may know best, as the saying goes, but Circana knows a few things about how people celebrate the mothers and mother figures in their lives. Although total retail spending wasn’t especially strong for Mother’s Day last year — and macroeconomic uncertainties continue in today’s marketplace — Circana’s insights show that retailers and brands can tap into strong and emerging categories to optimize sales ahead of the occasion, which falls on May 10, 2026.
What’s Sizzling As Summer Approaches?
As summer approaches, shoppers are embracing seasonal trends like prestige sunscreens, versatile sweaters, and premixed cocktails, while also stocking up on party essentials like disposable cups. There will be many occasions to celebrate, starting with Memorial Day and continuing through this year’s 250th anniversary celebration of the Declaration of Independence on July 4.
