Navigate Tariffs with Confidence
Know consumer sentiment, assess vulnerability, understand footprint, predict demand, and adapt pricing with Circana’s Tariff Playbook
With our comprehensive tariff impact solution, you can:*
Understand consumer purchase intent, spending shifts, category vulnerability, and manufacturing footprint to win share.
Forecast consumer demand under tariff impact scenarios to support planning for pricing, manufacturing, and sourcing actions.
Test consumer behaviors and reactions to various product price pack changes, with competitive context, to optimize pricing strategies.
*Circana’s solutions do not track specific tariff or policy implementations or their influence on pricing decisions. Clients can estimate tariff impacts specific to their industry and portfolios.
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Tariff announcements are sparking global uncertainty, impacting cost structures, and creating margin pressure. Changes in consumer sentiment and new pricing actions are expected to create demand shifts.
Our trusted consumer, analytics, and growth consulting solutions, combined with our industry expertise, will answer your most critical questions – not only about what’s happening, but also what to do about it.
Data-driven insights from our Tariff Playbook inform both strategic planning and tactical decision-making so you can navigate uncertainty, protect pockets of elevated risk, and identify growth opportunities for your business.
Why Circana?
Holistic market and consumer insights
Robust analytical models that leverage macroeconomic variables
Proven industry and consulting expertise for accurate insights
Answer Your Critical Questions
Circana’s analytic solutions are backed by granular, weekly store-level point-of-sale (POS) data to measure consumer response faster. Monitor price sensitivity to predictive demand drivers and gain a more holistic understanding of tariff impacts across your portfolio.
Our trusted analytics experts will help you find the right solution to navigate uncertainty, mitigate sales risk, and identify business growth opportunities.
