Turn the complexity of media into clarity
Circana helps brands increase media efficiency and long-term brand effectiveness with accurate, granular, and fast insights.
In today’s complex marketing landscape, staying ahead requires more than ambition; it demands access to the latest data and insights. Circana delivers up to 9x ROI on your media investments by making purchase data available everywhere—because when we move together, we move smarter.
Talk to an expert to learn how the ANA and Circana partnership can help you
How to Build Marketing Strategies That Actually Work in 2026
Report: the future of TV
TV is shifting from a simple awareness channel to a place where people discover products and make decisions, and this report shows what that change means for your plans. You’ll learn where audiences are actually spending time and how real purchase behavior reveals the moments that drive growth. You’ll also get the steps to invest with confidence as shoppable and interactive formats open new ways to turn TV attention into sales.
The 2026 guide to experimentation for modern marketer
A strategic blueprint for faster, evidence-based decisions in a changing retail landscape.
Are influencers effective?
What's the value of influence in 2026? Are influencers worth your marketing budget?
Our latest media insights
Retail Media strategy 2026: what's next for RMNs
Retail media has scaled, and with scale comes scrutiny. Marketers are now expected to prove impact, connect spend to outcomes, and navigate a more complex ecosystem. This e-book outlines what’s changing and how to stay ahead.
Walmart Connect on incrementality and the next phase of Retail Media
Retail media has spent years proving it can grow. Now it has to prove it can be trusted. At Cannes Lions 2026, Jon Gibs, group director, media insights and measurement at Walmart Connect, sat down with Circana’s Lindsay Pullins, senior VP of global retail media and commerce, to explain what that shift really means for advertisers.
CVS on Retail Media Measurement and the fragmented funnel
Retail media is growing fast, but measurement remains fragmented. In a Cannes Lions 2026 conversation with Circana, CVS Media Exchange's Parbinder Dhariwal explains why the traditional funnel no longer applies, why most purchases still happen in-store, and why independent, cross-retailer measurement is essential to uncovering the true ROI of retail media investments and turning reporting into a business decision engine.
What Incrementality Attribution Reveals That Attribution Alone Cannot
It’s the million-dollar question, sometimes literally: Did the marketing campaign actually drive sales and return on investment?
How to deliver your Marketing Mix Model in a timely manner
How to optimize your audiences for retail media spending
Discover how to combine first party and retail data to build stronger audiences and improve your retail media performance.
