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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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Retail Media, Rewritten for What’s Next

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Circana

Circana

May 11, 2026

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Retail media has scaled, and with scale comes scrutiny. Marketers are now expected to prove impact, connect spend to outcomes, and navigate a more complex ecosystem. This e-book outlines what’s changing and how to stay ahead.

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Retail Media, Rewritten for What’s Next

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In This Article

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  • Writer: Circana
    Circana
  • May 11
  • 1 min read

What you’ll learn:


• How retail media is shifting from growth to accountability and performance expectations

• Where innovation is happening across CTV, in-store, and AI-driven activation

• Why retail media is expanding across the full consumer journey, not just on-site media

• The role of first-party data in driving measurable outcomes

• Key priorities marketers must focus on now to drive results

Urgency-focused Your Retail Media Playbook Awaits

Get the strategies top marketers are using to prove ROI, embrace AI, and win across the full consumer journey.

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