Influencer activity is shaping how demand is created and where it converts. Measurement must reflect the full path to purchase.

Join us as we show you how to connect influencer marketing to incremental retail outcomes. Using our proprietary data and marketing mix benchmarks, we break down how influencers drive sales lift, where performance varies by category and brand size, and how much leeway exists to scale investment.

You will learn how to link creator activity to total market sales, build a measurement approach that captures incrementality, and make more confident investment decisions. Bring your questions, and our marketing mix subject matter experts will be there to answer them.