Complexity into Clarity
FMI has partnered with Circana to provide members with the most complete view of the consumer, inspiring actions that unlock business growth.
Circana and FMI partner on various initiatives including thought leadership, webinar series, insight reports across many industries from food and beverage, integrated fresh and the retail landscape.
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.
With Circana and FMI clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
Find out how you can leverage FMI and Circana’s partnership! Fill out the form and we’ll get back to you.
How to Build Marketing Strategies That Actually Work in 2026
The 2026 Guide to Experimentation for Modern Marketer
A strategic blueprint for faster, evidence-based decisions in a changing retail landscape.
Are Influencers Effective?
What's the value of influence in 2026? Are influencers worth your marketing budget?
Report: The Future of TV
TV is shifting from a simple awareness channel to a place where people discover products and make decisions, and this report shows what that change means for your plans. You’ll learn where audiences are actually spending time and how real purchase behavior reveals the moments that drive growth. You’ll also get the steps to invest with confidence as shoppable and interactive formats open new ways to turn TV attention into sales.
Our freshest insights
Don’t miss our next webinar
Register for FMI and Circana’s quarterly deep dives on Fresh. Explore the link to find the next sessions.
Sales at record high, Americans view meat as part of a healthy, balanced lifestyle
Meat sales reached a record $112 billion in 2025, driven by Millennials and Gen Z. Learn how to grow meat sales by aligning your offer with younger shoppers’ habits and needs.
Food & Beverage Hub
Explore expert blog posts, in‑depth reports, and on‑demand webinars. Everything you need to stay on top of food and beverage trends is in one place.
