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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Market and Consumer
Complete Market
In today’s complex retail landscape, economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt effectively. Circana helps by providing a clear picture of where and how people shop. When you’re making big decisions using data, coverage equals confidence, accuracy means precision, and granularity enhances clarity.
Deeper Insights
Spot growth opportunities earlier and gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers using 91% of CPG dollars sourced from census POS. It’s the closest you can get to complete market truth.
Simplified Ways of Working
Save time and boost your confidence in omnichannel insights with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place.
Enhanced Clarity
Discover a more prescriptive path to ROI with market insights tailored to your custom product hierarchy and attribution so you can strategize more effectively.
Join more than 7,000 clients and partners worldwide
Discover the Core Features of our Complete Market Solution
Channel Splits
Our Complete Market solution delivers unmatched visibility into in-store and online sales, including detailed breakdowns by fulfillment type, all anchored in Circana’s trusted census-based POS data. It simplifies how you measure omnichannel performance by giving you deduplicated and additive retailer-based insights so you can make confident, strategic decisions that drive growth.
Enhanced E-commerce Capabilities
In addition to POS and EPOS data from top retailers, you also get a detailed view of how they’re performing, down to the account level, making it easier to spot growth opportunities and benchmark results. By combining item-level, receipt-based e-commerce data with traditional POS and EPOS metrics, you can tailor reporting using custom hierarchies to focus on answering the questions that will move your business forward.
Attribute Marketplace
The Attribute Marketplace feature is an add-on offered within our Complete Market solution that lets you choose third-party product attributes unavailable in typical syndicated reports. Fully integrated with Circana’s existing models, these extra attributes help you uncover new growth opportunities and gain a clearer, more detailed look into your business’s positioning.
Your Trusted Source for Monitoring and Measuring Cross-channel Sales Performance
Our Complete Market solution helps give you a decisive edge across all channels by providing comprehensive coverage of major e-commerce and brick-and-mortar retailers. It’s backed by 91% of CPG dollars from census POS to deliver the closest view to complete market truth.
Complete Market Use Cases
Retailers
Retailers use our Complete Market solution to see a clear picture of their sales performance against competitors. With detailed channel insights into in-store and online sales, you can quickly spot opportunities to improve pricing, product assortment, and promotion strategies, helping your business grow steadily.
CPG Brands
CPG brands use our Complete Market data to understand what’s driving their products and categories. With the most accurate data available, you can confidently track sales and market share, pinpoint high-growth attributes and channels, monitor competitive opportunities and threats, strengthen retailer partnerships, fine-tune pricing, and find new ways to increase your business and returns.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with our Complete Market Solution
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