Eddie Hold is the president of Circana’s Connected Intelligence® practice area. In this role, he is responsible for managing the Connected Intelligence team and maintaining the direction, creation, and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Held has been analyzing the connected mobile market – phones and connected devices – since the mid-1990s, and he is also an expert in the consumer adoption of and demand for wearable technology and services.

Held brings more than 20 years of experience to Circana as a telecom analyst and market watcher across Europe and the U.S. He is frequently consulted by major telecom providers, content and device vendors, and the press.

Prior to joining Circana in 2010, Held was an executive at Current Analysis, where he launched and managed the company’s global consumer analyst services, including service and device coverage. He started his career in the U.K. as the editor-in-chief for two telecom magazines owned by The Economist Newspaper Group. Additionally, Held helped pioneer the company’s online presence, creating the world’s first Internet-based, personalized magazine, known as d.Comm, and advising on the creation of The Economist Online.