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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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The Future of Media: Smarter, Faster, Connected

  • Writer: Circana
    Circana
  • 4 hours ago
  • 1 min read


Discover how Circana is transforming the future of media to help you grow smarter and faster in today’s complex media landscape.


In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry.


You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media.



Cara Pratt, President, Global Retail and Media

Speaker:

Cara Pratt, President of Media & Retail at Circana





Circana

Circana

In this webinar, industry experts from Circana and FMI examine how consumer spending is evolving in today’s affordability-driven landscape. We’ll explore the impact of recent SNAP restrictions on Fresh departments and take a closer look at how the most health-focused consumers are adjusting their spending and food choices in response.

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