top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg

The Future of Media: Smarter, Faster, Connected

By

Circana

Circana

Oct 17, 2025

Posted in:

Category

Our acquisitions have enabled us to unify data across geographies, retailers, and channels, creating a truly global view. Today, we’re integrating insights across 500+ retailers, 40 countries, and 1 billion consumer touchpoints. That scale lets you connect retail and media decisions in ways no one else can - from in-store to on-screen.

Solution-area_edited.jpg

Est. Read Time:

1

mins

You're reading:

The Future of Media: Smarter, Faster, Connected

Like it? Share it!

In This Article

Link
Link
Link
  • Writer: Circana
    Circana
  • Oct 17, 2025
  • 1 min read

Updated: Nov 21, 2025



Discover how Circana is transforming the future of media to help you grow smarter and faster in today’s complex media landscape.


In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry.


You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media.



Cara Pratt, President, Global Retail and Media

Speaker:

Cara Pratt, President of Media & Retail at Circana





Building the Future of Media: Intelligent. Accountable. Connected.

Discover how Circana is shaping a smarter, more connected media ecosystem with Cara Pratt, President of Global Retail and Media. Learn how AI-driven insights, unified measurement, and data intelligence can help every marketing dollar deliver measurable business growth.

About the author

​

View all solutions that

bottom of page