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The Future of Media: Smarter, Faster, Connected

By

Circana

Circana

Oct 17, 2025

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Our acquisitions have enabled us to unify data across geographies, retailers, and channels, creating a truly global view. Today, we’re integrating insights across 500+ retailers, 40 countries, and 1 billion consumer touchpoints. That scale lets you connect retail and media decisions in ways no one else can - from in-store to on-screen.

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  • Writer: Circana
    Circana
  • Oct 17, 2025
  • 1 min read

Updated: Nov 21, 2025



Discover how Circana is transforming the future of media to help you grow smarter and faster in today’s complex media landscape.


In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry.


You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media.



Cara Pratt, President, Global Retail and Media

Speaker:

Cara Pratt, President of Media & Retail at Circana





Building the Future of Media: Intelligent. Accountable. Connected.

Discover how Circana is shaping a smarter, more connected media ecosystem with Cara Pratt, President of Global Retail and Media. Learn how AI-driven insights, unified measurement, and data intelligence can help every marketing dollar deliver measurable business growth.

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