Committed to an Inclusive and Dynamic Culture

We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities.

Circana's 2024 Diwali celebrations around the world

“Our DEI objective is the same as our overall business objective — to strengthen our high-performance culture. We will only succeed in that effort if we create a diverse and inclusive organization where our employees feel empowered and can be their authentic selves. An impactful DEI program will reflect the diversity of the markets and shoppers our global clients serve.”

Kirk Perry, Board Member, Circana

OUR VISION, WITH

Cecilia Ogude

Global Head of Diversity, Equity, and Inclusion, Circana

Circana’s unwavering commitment to DEI puts us in a unique position to influence impactful change within our firm, industry, communities, and around the world. By embracing diversity, promoting equity, and practicing inclusion, together, we will drive innovation and growth while ensuring everyone is treated with dignity and respect to foster a sense of belonging.

At Circana, we focus on these

four key areas

Cultivate Talent & Promote Fair Opportunities for All

Foster Belonging & Inclusive Culture

Leadership Accountability & Transparency

Promote growth among our community and clients

Partnering to Champion Inclusivity

One of our seven core behaviors at Circana is to Champion Inclusivity. We do this through employee-led groups in multiple countries, at different leadership and influence levels, and across functions. Together, we identify opportunities to advance our culture and address employee and community needs. Here are just a few examples:

Allyship in the workplace

Most of us want to be allies but don’t know how. Our Allyship in the Workplace program bridges that gap. This interactive training program explores what allyship is and why it matters through workshops, learning modules, and small-group follow-up sessions.

RISE Graduate Growth Programme

In partnership with Dell Young Leaders, Circana colleagues in South Africa equip graduates with knowledge, time, and practical exposure to the work we do. It’s a safe, structured, and supported introduction to the world of work. A rich source of talent for our future, this program aims to empower first-generation university students from low-income backgrounds to overcome barriers and become leaders in their communities and careers.

“I had so many aha moments during the course. I feel empowered, inspired, motivated. It is unlocking my potential. I feel I'm a better leader who can add so much more to the business. I'm now someone who won't hold back and will use the learnings for good.”

Women in Leadership

For the past five years, we have welcomed new cohorts of mid-level and senior-level leaders in our APAC Women in Leadership Program. It supports women’s career development, leverages the company’s diverse workforce, and creates a safe, and barrier-free environment for women to be themselves and achieve their professional objectives.

Circana's Business Resource Groups

Our nine global employee-led groups open to all employees provide opportunities to develop and strengthen leadership skills, connect with colleagues and peers in a global network, drive our culture, support business initiatives, and learn and exchange ideas with others in a supportive environment.

ASPIRE

(Asian & Pacific Islanders Reaching Excellence)

Circana Community

( Philanthropy)

DiversAbility

(Disability and Neurodiversity)

EmpowHer

(Women)

Power Up

(Early Career Professionals)

Pride Alliance

(LGBTQIA+)

Somos

(Latino and Hispanic)

VALOR

(Veterans Alliance Leading Organizational Results)

VIBE

(Vested In Black Excellence)

Community Initiatives

RISE

Our Retail Insights for Small Enterprise (RISE) supports raising small consumer goods businesses to grow and innovate within an inclusive ecosystem.

Generating Genius

We open our workplace to young individuals through Generating Genius. This program shows what it’s like to work in data insights and analytics. It inspires young people to work in the field and creates more diversity in the industry.

Circana Scholars Program

This program launched in 2021, in partnership with the University of Illinois Chicago (UIC), Saint John’s University, Clark Atlanta University, and Morehouse College. It offers participating students ongoing mentorship and instruction by Circana professionals. Participants gain real-world market research experience, helping to develop a pipeline of an inclusive talent pool for the future.

Advancing Gender Equity

Our collaboration with the Association of National Advertisers (ANA) and its SeeHer movement supports increasing the accurate portrayals of women and girls in marketing, advertising, media, and entertainment. In partnership with ANA SeeHer, we analyze layers of shopper, panel, and store sales data, along with viewership data, to learn the sales impact of Gender Equality Measure (GEM)-scored ad campaigns.