2024 U.S. Gamer Segmentation Report

The most authoritative, in-depth view of the motivations, behaviors, preferences, and platform choices of U.S. gamers

Circana’s U.S. Gamer Segmentation Report is back! The 2024 edition provides the most updated insights into the postpandemic evolution of this dynamic consumer base.

The report divides the U.S. gamer population by gaming motivations, behaviors, preferences, and spending across platforms. It also provides data tables and trend analysis of consumers’ shifting habits compared to 2018, 2020, and 2022 behaviors.

Explore the gamer platform motivations for each profiled segment, along with key use cases by platform type. Uncover how device preferences and gaming habits are likely to change as gamers age. Know each segment’s share of entertainment time and money spent on games. See broad games market trends, including awareness of streaming, e-sports, and games as a service (GaaS) engagement on PCs and consoles. 

Business Benefits

• Leverage the latest consumer behavior information to build business among key consumer groups

• Understand changes in behaviors, attitudes, and preferences of each gamer segment to improve product development

• Learn each gamer segment’s demographics to support effective targeted advertising and promotional messages

• Optimize your opportunities on all platforms with in-depth insight into the preferences of specific types of gamers

• Examine how consumers’ time and money investment and new platform adoption have shifted 

Key Metrics

• Number of active gamers and their general gaming habits

• Gamer behaviors, interests, spending, and motivations

• Devices used to play games

• Player profiles across mobile, PC, console, and handheld

• Profiles of specific gaming habits by age and gender

What’s Included in the Paid Report

• Excel deliverables featuring 2018, 2020, 2022, and 2024 data for cross-tab analysis

• Fully designed 40-page report with key charts and analysis for presentation

Methodology Information in this report is based on a total of 5,000 U.S. respondents aged two and older. Adults (respondents aged 18 and older) completed the survey based on their own habits. Children and teens (ages 2 to 17) were recruited via parent surrogates; children aged 10 and older were instructed to complete the survey themselves (with their parents’ help, if needed). Parents of younger children were asked to complete the survey on the child’s behalf, with

the child’s help.

Industry Expertise With nearly 75% of all U.S. consumers reporting that they play video games, the customer base for games is one of the broadest in entertainment, and also one of the complex. As a result, video game publishers and developers are under increased pressure to deliver the content that players demand, when they demand it. At the same time, manufacturers must know how players interact with their content and hardware so they can power the best gaming experiences. Data and insights from Circana can ensure you’re responsive to market changes and your customers’ needs. You get complete, accurate information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify business opportunities, and grow your business. We also offer custom research solutions, comprehensive video game metadata, and game forecasts to help you answer critical research questions and gain data-driven feedback throughout the development cycle.