top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Purple-gradient.jpg

Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg

The State of the Automotive Aftermarket: Key Trends & Insights for 2025

By

Nathan Shipley

Nathan Shipley

Jan 31, 2025

Posted in:

Category

Despite economic challenges, the aftermarket remains one of the strongest retail sectors, with a 4.5% increase in dollar sales last year...

Solution-area_edited.jpg

Est. Read Time:

1

mins

You're reading:

The State of the Automotive Aftermarket: Key Trends & Insights for 2025

Like it? Share it!

In This Article

Link
Link
Link
  • Writer: Nathan Shipley
    Nathan Shipley
  • Jan 31, 2025
  • 1 min read

Updated: Apr 2, 2025

Watch our exclusive webinar, where Nathan Shipley from Circana explores the latest retail trends shaping the automotive aftermarket. Learn how shifting consumer behaviors, rising costs, and work-from-home patterns are impacting the industry—and what to expect in 2025.


Key Insights:


  • Automotive Aftermarket Growth Continues – Despite economic challenges, the aftermarket remains one of the strongest retail sectors, with a 4.5% increase in dollar sales last year. Key drivers include aging vehicles and DIY maintenance trends.

  • Rising Costs Are Squeezing Consumers – Vehicle insurance, maintenance, and fuel prices have surged, leading to increased cost-consciousness among consumers and a rise in deferred maintenance.

  • Work-from-Home Is Reshaping Car Ownership & Maintenance – With reduced commuting, higher-income households are keeping older cars longer and opting for DIY repairs and oil changes, boosting retail sales in key categories.

  • E-commerce & Promotions Are Driving Change – While online sales penetration remains at 26%, strategic promotions played a larger role in driving demand, especially for motor oil, chemicals, and maintenance essentials.



Subscribe to the latest content from Circana

Add a Title

About the author

Nathan Shipley is an executive director and industry analyst for Circana’s Automotive Aftermarket practice. Drawing upon more than 15 years of experience in the automotive industry, Shipley works closely with manufacturers and retailers to help them better understand marketplace dynamics leveraging Circana’s vast data resources and expertise.


A recognized industry thought leader, Shipley has presented at industry events such as AAPEX and the YANG Leadership Conference. He was also the recipient of 2018’s Auto Care Association Impact Award: Four for the Future, which recognizes four people under age 40 who have made remarkable contributions within the auto care industry.


Shipley holds a bachelor’s in Marketing from The University of Houston.

View all solutions that

bottom of page