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Why Stand-Alone Receipt Panels Don’t Measure Up

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Daniel Joyner

Daniel Joyner

Aug 12, 2022

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Receipt panels help marketers understand how and where consumers shop. This includes channel shifting among consumers as well as getting a read on channels that are harder to cover.

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Why Stand-Alone Receipt Panels Don’t Measure Up

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  • Writer: Daniel Joyner
    Daniel Joyner
  • Aug 11, 2022
  • 1 min read

Updated: Dec 17, 2025

Receipt panels help marketers understand how and where consumers shop. This includes channel shifting among consumers as well as getting a read on channels that are harder to cover.


While coverage is important, businesses need both accuracy and granularity to get the right insights. Receipt panels that are not integrated with an external source of truth like point-of-sale data are not equipped to deliver in two key areas: breadth and granularity. As a result, companies can miss important details and make business decisions based on incomplete or even inaccurate information.


Read this brief to understand more about how stand-alone receipt panels fall short and why a more integrated approach is the answer for both more complete insights and for understanding growth opportunities.




 
 

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About the author

Bringing extensive experience in survey and longitudinal panel research, Daniel Joyner has studied consumers’ shopping and purchasing behaviors since joining Circana in 2004. In his two decades with Circana, Joyner has designed and led hundreds of consumer research projects, including new product and package tests, ad messaging and content evaluations, price sensitivity analyses, brand health tracking, and consumer segmentation.


As a previous member of the start-up team for the Checkout receipt panel, Joyner played a pivotal role in developing many first-to-market POS-calibrated longitudinal buyer analytic methodologies. His deep expertise in customer behavior and consumer panel analytics made Joyner a trusted advisor to many brands and retailers, helping them leverage panel research to uncover new growth opportunities and improve their marketing strategies.


Joyner’s research is anchored in the fundamental truth of consumer behavior: Loyalty is fleeting, and brands must constantly innovate to stay relevant. Passionate about transforming the way brands think about their customers, his insights equip brands to adapt, innovate, and thrive in today’s competitive omnichannel marketplace by embracing consumer-first strategies.

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