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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Which Jean Type Do You Prefer?

Apparel is always evolving, and denim’s leading the charge.

Women’s low-rise denim sales jumped +132% in the 30 weeks ending August 2, 2025, vs. last year.

So ... Which Jean Type Do You Prefer?

Company

Popular searches

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Kirk Perry

Board Member

Kirk Perry is a board member for Circana.

Perry is the Chief Executive Officer of Kenvue Inc. He previously served as president and CEO of Circana, successfully leading the company through the IRI and NPD merger in August 2022. Prior to that, he was the CEO of IRI.

Perry is a seasoned consumer products and brand strategist with more than 30 years of CPG and technology experience at two of the world’s largest and most respected companies, Procter & Gamble and Google. At Google, Perry served as president of Global Client and Agency Solutions, responsible for driving Google’s global revenue and growing its relationships with the world’s largest advertisers and advertising agencies. He previously spent 23 years at P&G in several roles of increasing responsibility, culminating in a position as president of Global Family Care, in which he led growth and innovation at the company’s multibillion-dollar global paper business.

Perry also serves on the boards of The J.M. Smucker Company, Kenvue, and Chick-fil-A, Inc., and he is a member of the Cincinnati Innovation District Advisory Council. He previously served as a director of e.l.f. Beauty and Hillerich & Bradsby Co. (Louisville Slugger), a privately owned sporting goods manufacturer. Perry also had several prior board affiliations with nonprofit organizations, including The Ronald McDonald House, The CityLink Foundation, City Team, The United Way Campaign Cabinet, March of Dimes (national and regional), the University of Cincinnati Foundation, and the University of Cincinnati’s Bicentennial Commission. 

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