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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Peter Masucci

Board Member

Peter Masucci is a board member for Circana.

Masucci is managing director at New Mountain Capital and member of the Private Equity Leadership Committee and Co-Head of the firm's Atlas strategy at New Mountain Capital. He joined the company in 2004. He was previously associated with Kohlberg Kravis Roberts & Co. (KKR), where he focused on private equity investments across several industries. From 1997 to 2000, Masucci was an analyst in the Mergers and Acquisitions and Corporate Finance Departments of Goldman Sachs, where he evaluated and executed a number of strategic transactions.

Masucci also serves as board chair or director of 3E, BMI, Circana, Datassential, and Lincoln Investment. He previously served as the chair of SNL Financial and ACA Compliance Group and was the lead director or director of Blue Yonder, Deltek, DRB Systems, Homrich Berg, InComm, Inmar, Legends Hospitality, OneDigital, Sparta Systems, and Valet Waste.

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