top of page
Circana Navigation
Left Sidebar.jpg

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Purple-gradient.jpg

Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg

Chris Tompson

Chief Strategy Officer
Chris Tompson

Chris Tompson is responsible for leading the Global Corporate Strategy team, including strategic planning, growth strategy, corporate initiatives, and partnerships. Tompson was previously Senior Vice President of Retail Strategy for Circana.

Prior to Circana, Tompson was a strategy consultant as part of Strategy& (formerly Booz & Co), a PwC company, primarily focused on corporate and commercial strategy. During his tenure at Strategy&, Tompson served as a strategic advisor to executives across the consumer packaged goods and retail industries in both the U.S. and internationally.

Tompson received his Master of Business Administration from The University of Michigan Stephen M. Ross School of Business and his Bachelor of Arts in Economics and Psychology from Bucknell University.

Tompson lives in Chicago’s Ravenswood neighborhood with his wife and children.

View all solutions that

bottom of page