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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Uncover the right solution for your business in a few clicks.

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Jeremy Allen

Chief Commercial Officer
Jeremy Allen

Jeremy Allen is responsible for Circana’s global commercial organization, overseeing client verticals (CPG, General Merchandise, and Retail) and solution groups. Allen was previously President of Circana’s global CPG client vertical and the company’s Consumer and Shopper Intelligence business.

Earlier, Allen served as General Manager and Group President of NPD’s Checkout business. He joined NPD in 2015 as the Group President of Product after spending five years at Nielsen in multiple leadership roles, including Executive Vice President of Nielsen’s Marketing Effectiveness Business Unit. Before joining Nielsen, Allen worked at McKinsey & Company for 13 years, becoming a partner in the firm’s Consumer Packaged Goods practice in 2005.

Allen graduated magna cum laude with a bachelor’s degree in economics from Morehouse College and holds a Master of Business Administration from the Harvard University Graduate School of Business Administration.

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