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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Benchmark sales against the market.

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Michael Rosenthal

President, Operations
Michael Rosenthal

As President of Operations, Michael Rosenthal is responsible for supporting and accelerating the company’s operating excellence efforts as well as bringing to market the company's next-generation data integration solutions.

Prior to joining the company, Rosenthal held multiple leadership positions as a senior vice president at Accretive Health. During his tenure, he delivered against a broad set of responsibilities, including managing large client relationships, running day-to-day operations, launching new service offerings and overseeing strategic initiatives.

Before Accretive Health, Rosenthal was a partner at McKinsey & Company, where he served as a leader in the Operations & Technology practice. Rosenthal served as a senior counselor to Fortune 100 COOs, CIOs, business unit leaders, and other executives on operations, technology, organization and strategy issues. His tenure at McKinsey lasted more than 10 years with a client base that included global investment banks, securities services firms, stock exchanges, market data and information providers and private equity firms in cities worldwide. His client engagement experience covers a wide span of business functions, including developing growth strategies, designing and optimizing global operating models and executing large change programs.

Rosenthal earned a bachelor's degree in computer science and engineering and a second bachelor's degree in economics from the University of Pennsylvania. He holds a Master of Business Administration from The Wharton School at the University of Pennsylvania.

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