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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Uncover the right solution for your business in a few clicks.

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Michael Rosenthal

President, Operations
Michael Rosenthal

As President of Operations, Michael Rosenthal is responsible for supporting and accelerating the company’s operating excellence efforts as well as bringing to market the company's next-generation data integration solutions.

Prior to joining the company, Rosenthal held multiple leadership positions as a senior vice president at Accretive Health. During his tenure, he delivered against a broad set of responsibilities, including managing large client relationships, running day-to-day operations, launching new service offerings and overseeing strategic initiatives.

Before Accretive Health, Rosenthal was a partner at McKinsey & Company, where he served as a leader in the Operations & Technology practice. Rosenthal served as a senior counselor to Fortune 100 COOs, CIOs, business unit leaders, and other executives on operations, technology, organization and strategy issues. His tenure at McKinsey lasted more than 10 years with a client base that included global investment banks, securities services firms, stock exchanges, market data and information providers and private equity firms in cities worldwide. His client engagement experience covers a wide span of business functions, including developing growth strategies, designing and optimizing global operating models and executing large change programs.

Rosenthal earned a bachelor's degree in computer science and engineering and a second bachelor's degree in economics from the University of Pennsylvania. He holds a Master of Business Administration from The Wharton School at the University of Pennsylvania.

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