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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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THE SINGLE SOURCE OF TRUTH FOR
Pet Care
To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data.
Pet Outlet, powered by Circana partner SPINS, gives brands and retailers a comprehensive view of the pet care market so you can quickly understand growth opportunities.
It is the roadmap manufacturers and retailers use to navigate trends and shopper behavior and develop products and assortment that meet changing consumer expectations.
Join more than 7,000 clients and partners worldwide
It all starts with
Pet Care Industry Experts
Drive Pet Care Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Circana can help your brand grow more.
We help you understand the market landscape and competitive environment, by providing the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data. Learn more by connecting with our industry expert.
Source: Circana, Liquid AI™,
December, 2025
Data Source:
Point of Sale (POS) Data
Featured Solutions for Pet Care Brands
Circana offers tailored solutions for every corner of the pet care industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
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