THE SINGLE SOURCE OF TRUTH FOR

Pet Care

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data.

Pet Outlet, powered by Circana partner SPINS, gives brands and retailers a comprehensive view of the pet care market so you can quickly understand growth opportunities.

It is the roadmap manufacturers and retailers use to navigate trends and shopper behavior and develop products and assortment that meet changing consumer expectations.

Join more than 7,000 clients and partners worldwide

It all starts with

Pet Care Industry Experts

Drive Pet Care Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

This is a button

INDUSTRY RANKING

Data Spotlight

Circana can help your brand grow more.

We help you understand the market landscape and competitive environment, by providing the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data. Learn more by connecting with our industry expert.

Contact Us

Source: Circana, Liquid AI™,

July, 2026

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

Insights in Action

Circana Advances AI-Powered Marketing Measurement: Introducing Liquid Mix with Google Meridian

Marketers want transparent, flexible measurement without sacrificing the depth of data and expertise required for rigor, or the ease and speed needed to make better business decisions

8 Sept 2026

Industry Posts

Featured Solutions for Pet Care Brands

Circana offers tailored solutions for every corner of the pet care industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.