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Top 10 Video Games

By

Mat Piscatella

Mat Piscatella

Oct 22, 2025

Posted in:

Category

September 2025 projected U.S. total spending on video game hardware, content and accessories increased by 10% when compared to a year ago, reaching $4.8 billion.

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  • Writer: Mat Piscatella
    Mat Piscatella
  • Oct 22
  • 2 min read

September in Review


Monthly Spending (USD, Millions)


Total: $5,051 (+5% vs YA)

Content: $4,480 (+4%)

Hardware: $384 (+21%)

Accessories: $187 (-8%)



Year-to-Date Spending (USD, Millions)


Total: $32,588 (-1% vs YA)

Content: $28,667 (-2%)

Hardware: $2,467 (+18%)

Accessories: $1,453 (-6%)


Source: Circana Games Market Dynamics



Top 10 Selling Video Games (Retail and Digital), September 2025

Rank

Rank Last Month

Title

Publisher

1

NEW

Borderlands 4

Take-Two Interactive

2

1

NBA 2K26

Take-Two Interactive

3

NEW

EA Sports FC 26

Electronic Arts

4

NEW

Ghost of Yotei

Sony (Corp)

5

2

Madden NFL 26

Electronic Arts

6

5

Helldivers II

Sony (Corp)

7

NEW

Silent Hill: f

Konami Digital Ent.

8

NEW

Sonic Racing: CrossWorlds

Sega

9

NEW

Final Fantasy Tactics: The Ivalice Chronicles

Square Enix Inc (Corp)

10

4

Metal Gear Solid Delta: Snake Eater

Konami Digital Ent.

* Digital sales not included for marked titles ^ Digital sales on Nintendo platforms not included ^^ Digital sales on Nintendo and Xbox platforms not included



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People playing video games



Access the latest insights on gaming trends, opportunities, performance, and what’s ahead.







Top 10 Selling Video Games (Retail and Digital), Year-to-Date 2025


Rank

Rank Last Month

Title

Publisher

1

5

NBA 2K26

Take-Two Interactive

2

1

Monster Hunter: Wilds

Capcom USA

3

NEW

Borderlands 4

Take-Two Interactive

4

2

EA Sports College Football 26

Electronic Arts

5

3

The Elder Scrolls IV: Oblivion: Remastered

Microsoft (Corp)

6

4

Call of Duty: Black Ops 6

Microsoft (Corp)

7

10

Madden NFL 26

Electronic Arts

8

6

MLB: The Show 25^^

Multiple Video Game Publishers

9

7

Elden Ring: Nightreign

Bandai Namco Entertainment

10

8

WWE 2K25

Take-Two Interactive

^ Digital sales on Nintendo platforms not included ^^ Digital sales on Nintendo and Xbox platforms not included



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About the author

Mat Piscatella brings nearly two decades of experience to his role as Circana’s video game industry analyst. He regularly advises senior industry leaders, media, and trade associations on the business trends impacting gaming’s present and future.


Piscatella previously held business planning and analysis roles at both Warner Bros Games and Activision Blizzard. His publishing credits include titles from leading video game brands such as Call of Duty, LEGO, Batman: Arkham, Guitar Hero, DreamWorks, Mortal Kombat, and Marvel, among others.


Piscatella has an MBA in marketing from San Diego University and a bachelor’s in political science from California State University, San Bernardino.

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