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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Misty Muscatel Davis

Chief Marketing Officer
Misty Muscatel Davis

As Chief Marketing Officer, Misty Muscatel Davis drives multiple marketing and sales initiatives to align with the company’s growth strategies, with the goal of accelerating demand, awareness, and ecosystem growth.

She leads the continuous evolution of corporate messaging, positioning and execution of the company's narrative in key marketing assets, including digital, presentations, campaigns, events, demos, sales enablement and strategic communications. Davis is laser-focused on pipeline generation, ensuring the company communicates the right message at the right time and in the right place to all target audiences. She supports the company’s brand to employees and the community, as well as manages internal communications and industry relations efforts.

Previously, Davis had a 16-plus year career at Google, where she held several positions, the most recent of which was Director, Global Client and Agency Solutions, Consumer Packaged Goods, Consumer Health and Tech. She began her career at Google working across U.S. teams, then in various markets throughout APAC in 2011, which catapulted her into the previous decade of global leadership opportunities. She is a thought leader and trusted confidant to her colleagues and a well-respected consultant with expertise in her field with clients.

Davis earned a dual bachelor's degree in business administration and Spanish from Carnegie Mellon University and a marketing certificate from the Wharton School at the University of Pennsylvania. She is deeply involved in diversity, equity and inclusion initiatives, most recently serving as the global executive sponsor for Google's partnership with the Unstereotype Alliance, a platform that seeks to eradicate harmful stereotypes in all media and advertising content. At the start of the pandemic, she organized a community for parents with her global organization at Google that works to provide coaching, mentorship and events to improve wellbeing and balance throughout the parenting journey. She also recently completed a term on the Board of Trustees at Philips Andover Academy.

She resides in Boston with her husband and three young children.

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