top of page

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

shutterstock_7514925881.jpg

From Broadway to streaming, still "Popular"!

 

💚

Entertainment Insights

The first Wicked film made its streaming debut on Prime Video and viewers showed up in force, generating almost 2 million hours watched in the opening weekend alone.

Company

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Misty Muscatel Davis

Chief Marketing Officer
Misty Muscatel Davis

As Chief Marketing Officer, Misty Muscatel Davis drives multiple marketing and sales initiatives to align with the company’s growth strategies, with the goal of accelerating demand, awareness, and ecosystem growth.

She leads the continuous evolution of corporate messaging, positioning and execution of the company's narrative in key marketing assets, including digital, presentations, campaigns, events, demos, sales enablement and strategic communications. Davis is laser-focused on pipeline generation, ensuring the company communicates the right message at the right time and in the right place to all target audiences. She supports the company’s brand to employees and the community, as well as manages internal communications and industry relations efforts.

Previously, Davis had a 16-plus year career at Google, where she held several positions, the most recent of which was Director, Global Client and Agency Solutions, Consumer Packaged Goods, Consumer Health and Tech. She began her career at Google working across U.S. teams, then in various markets throughout APAC in 2011, which catapulted her into the previous decade of global leadership opportunities. She is a thought leader and trusted confidant to her colleagues and a well-respected consultant with expertise in her field with clients.

Davis earned a dual bachelor's degree in business administration and Spanish from Carnegie Mellon University and a marketing certificate from the Wharton School at the University of Pennsylvania. She is deeply involved in diversity, equity and inclusion initiatives, most recently serving as the global executive sponsor for Google's partnership with the Unstereotype Alliance, a platform that seeks to eradicate harmful stereotypes in all media and advertising content. At the start of the pandemic, she organized a community for parents with her global organization at Google that works to provide coaching, mentorship and events to improve wellbeing and balance throughout the parenting journey. She also recently completed a term on the Board of Trustees at Philips Andover Academy.

She resides in Boston with her husband and three young children.

View all solutions that

bottom of page