top of page
Circana Navigation
Left Sidebar.jpg

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Purple-gradient.jpg

Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg

Analyst Reports

Get a third-party trusted view on solving the challenges that matter most to your business.

Gartner Logo

24 Apr 2024

Gartner® Market Guide for Retail Forecasting, Allocation and Replenishment Solutions

Circana has been recognized as a Representative Vendor in the Gartner ® Market Guide for Retail Forecasting, Allocation and Replenishment Solutions for the first time. This report helps retail supply chain leaders understand the must-have capabilities, market direction and vendors in the space while highlighting where AI/ML can drive further performance improvements.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner Logo

14 Feb 2024

The Forrester Tech Tide™: Retail AI and Automation, Q1 2024

Circana was listed as a representative vendor in the Forrester Tech TideTM: Retail AI and Automation, Q1 2024. The report highlights maturity and business value across various technology categories that support critical retail initiatives to support retail leaders in their strategic investment decisions. Circana is highlighted in the section on Retail Planning Platforms which are given a “High” value rating due to their ability to show data in real-time and integrate with e-commerce and extended aisle data.

Gartner Logo

28 Nov 2023

The Forrester Wave™: Retail Planning Platforms, Q4 2023

Circana is named a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023. Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration. Circana had the highest possible scores in Deployment Options, Scalability, Aggregate Demand Forecast, Partner Ecosystem and Pricing Flexibility & Transparency.

The Forrester Wave™: Retail Planning Platforms, Q4 2023, George Lawrie, Nov 28, 2023

View all solutions that

bottom of page