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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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2025 Definitive U.S. Restaurant Ranking Report

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Circana

Circana

Mar 25, 2025

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Our 2025 Definitive U.S. Restaurant Ranking Report , offers insights into evolving consumer habits, performance trends, and the top players in the industry. It leverages multiple data products and services from our unmatched research product portfolio combined with experienced analyst estimates. Consumer spend estimates represent each chain’s total U.S. system for the year ending in December 2024 and are anchored on CREST®, Circana’s flagship, syndicated study of consumer purchases of...

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  • Writer: Circana
    Circana
  • Mar 25, 2025
  • 1 min read

Updated: Nov 25, 2025


Elegant restaurant interior with tables, chairs, bar and windows providing outside view.


Our 2025 Definitive U.S. Restaurant Ranking Report, offers insights into evolving consumer habits, performance trends, and the top players in the industry.


It leverages multiple data products and services from our unmatched research product portfolio combined with experienced analyst estimates. Consumer spend estimates represent each chain’s total U.S. system for the year ending in December 2024 and are anchored on CREST®, Circana’s flagship, syndicated study of consumer purchases of restaurant-prepared meals, snacks and beverages.

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