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Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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A Day in the Life: How U.S. Households Are Solving Meals and Shaping the Future of Food and Beverage

By

Jonna Parker

Jonna Parker

Jul 23, 2024

Posted in:

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Join us for an expert view on America’s shopping, eating, and cooking behaviors.

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  • Writer: Jonna Parker
    Jonna Parker
  • Jul 23, 2024
  • 1 min read

Join us for an expert view on America’s shopping, eating, and cooking behaviors. Don’t miss this opportunity to get fresh insights and uncover new growth possibilities for your business!


The U.S. food and beverage market was rocked first by the pandemic and then by inflation, and future growth is not guaranteed. During this webinar, our food and beverage experts, Jonna Parker and Darren Seifer, will dive into Circana’s unique data assets to connect retail, foodservice, and consumption insights so you can super-charge your strategies.


What’s on the agenda:

  • New insights into the connections between food and beverage retail sales and shopping, at-home consumption, and out-of-home foodservice trends.

  • Mealtime and snacking opportunities, with a look at how U.S. consumer behavior can spark new ideas for sales and marketing.

  • How to use consumer behavior data to develop effective growth strategies for all sectors of food and beverages, both in store and online.

  • Why a one-size-fits-all approach to today’s more diverse U.S. market will not work, as different groups solve for meals in unique ways.






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