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Cold weather = cozy habits unlocked. ❄️

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☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Liquid Data Go®

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Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

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A Day in the Life: How U.S. Households Are Solving Meals and Shaping the Future of Food and Beverage

By

Jonna Parker

Jonna Parker

Jul 23, 2024

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Join us for an expert view on America’s shopping, eating, and cooking behaviors.

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  • Writer: Jonna Parker
    Jonna Parker
  • Jul 23, 2024
  • 1 min read

Join us for an expert view on America’s shopping, eating, and cooking behaviors. Don’t miss this opportunity to get fresh insights and uncover new growth possibilities for your business!


The U.S. food and beverage market was rocked first by the pandemic and then by inflation, and future growth is not guaranteed. During this webinar, our food and beverage experts, Jonna Parker and Darren Seifer, will dive into Circana’s unique data assets to connect retail, foodservice, and consumption insights so you can super-charge your strategies.


What’s on the agenda:

  • New insights into the connections between food and beverage retail sales and shopping, at-home consumption, and out-of-home foodservice trends.

  • Mealtime and snacking opportunities, with a look at how U.S. consumer behavior can spark new ideas for sales and marketing.

  • How to use consumer behavior data to develop effective growth strategies for all sectors of food and beverages, both in store and online.

  • Why a one-size-fits-all approach to today’s more diverse U.S. market will not work, as different groups solve for meals in unique ways.






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About the author

Jonna Parker has been an innovator in the fresh foods space for nearly two decades, driving the evolution of consumer-centric decision making and big-data analytics throughout the perimeter. Since joining Circana in 2016, Parker has led the development of fresh foods with a focus on bringing the big-data power enjoyed by CPG departments and manufacturers to the fresh perimeter departments. She also spearheaded the development of the Integrated Fresh solution, which  harmonized all food and beverage code types across Circana’s Liquid Data platform. Integrated Fresh modernized food and beverage sales data into a single easy-to-use tool, becoming the industry’s system of record and a 2020 SIIA CODiE Award finalist for business technology.


A top industry thought leader, Parker regularly contributes content to and is quoted in trade publications such as Produce Business, The National Provisioner, Winsight Grocery Business, and CSP Magazine. She has also been a speaker on fresh food industry trends and strategies at several top industry events and has partnered with FMI as a cohost of Top Trends in Fresh webinar series for more than 5 years. Progressive Grocer named her a Top Woman in Grocery in 2021 and 2023.

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