Circana Inspire: Checkout Trends in 2024

The checkout area provides U.S. consumers with products across multiple departments, from salty snacks to home essentials. Together, these products are growing faster than most top categories in the store. This Circana Inspire report uncovers the top trends and challenges for the critical front-end grocery retail landscape.

Key Insights:

• Products sold at checkout are gaining strength within the top product categories.

• Assortment at the front of the store answers increased demand for smaller pack sizes.

• The checkout area is a destination for the increasingly frequent retail-sourced snacking.

• Typical buyers of products available at checkout have stronger purchase dynamics, are less sensitive to inflation, and are less likely to depend on in-store support.