- Circana
- Nov 29, 2022
- 1 min read
Updated: Sep 13, 2024
SUMMARY
As grocery retailers created safe shopping environments at the start of the pandemic, removing in-store displays was among the first space-creating initiatives. Manufacturers also scaled back on merchandising and promotional strategies in favor of production.
This IRI report provides an overview and outlook for the grocery channel’s in-store merchandising displays.
HIGHLIGHTS
Since 2017, there has been a gradual decline of in-store displays, and the grocery channel has lost 10 displays per store.
Some edible departments, such as salty snacks and energy drinks, have recovered displays but remain below 2019 levels.
The store loop has lost 13 displays on average compared to pre-pandemic, with candy, cookies, and crackers most likely to lose display presence.
As display space remains challenged, retailers and manufacturers will continue to refine strategies and ensure the right categories get display space.
