Take heed of income cohorts during times of macroeconomic uncertainty

Many low-income consumers have started to make trade-off decisions at the store, while other income cohorts continue to spend. Low-income households have also reduced discretionary spending on general merchandise and restaurants as they are more influenced by headlines about economic distress than other cohorts. 

We will see the resiliency of the consumer this holiday season  

Even as many consumers grapple with higher credit card debt and read headlines about economic distress, they remain resilient. We will see this play out in the 4th quarter when all consumers will want to celebrate the holidays with their families and will be preparing more meals at home.  

Marketing innovation will be key amid the continuing proliferation of private brands   

Private brands are booming — and not just with value-focused shoppers. The high-income cohort is also spending on premium level private brands, especially at club stores. Understanding the why behind consumer behavior will continue to increase in importance as competition between traditional and private brands heats up. Retailers and CPG companies face both opportunities and challenges moving forward.  

The protein boom is here to stay 

The flight to protein goes beyond GLP-1s. As we look to the future, demand for protein will continue as the aging Boomer population and health-conscious consumers drive demand for protein-rich foods.