In Q1 2025, c-stores faced headwinds on multiple fronts, including CPG dollar sales declines, decreased foodservice traffic in convenience, lower unit sales, and a year-over-year (YOY) decline in average monthly fuel volume per buyer. However, there were bright spots, including an increase in dollars spent per trip. Brand building in private label, new product launches, and the expansion of loyalty programs are all opportunities c-stores can continue to build on.

C-store insights featured in this report:

• Private label is gaining considerable share in food and beverage across U.S. retail, but it continues to lose share in convenience.

• Foodservice traffic to c-stores is down YOY, but dollar growth kept pace with quick-service restaurants in Q1 2025.

• C-store shoppers are increasing their visits to club and e-commerce channels.

• C-stores are increasingly digitizing the shopper experience, with more stores and chains embracing digital apps and retail media networks.