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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Solutions

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Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Retail Programs

Engage and collaborate like never before.

We understand retailers' complexities and the need for streamlined operations.

Embed decision-making into internal processes

Facilitate supplier collaboration

Fuel organizational efficiency

Maximize value with seamless retail and supplier collaboration

Join more than 7,000 clients and partners worldwide

Discover Our Deep Retail Industry Expertise

Fuel Organizational Efficiency

Amplify efficiency with a centralized location that houses, transforms, and visualizes data into valuable insights.

Facilitate Supplier Collaboration

Suppliers are empowered to co-create and help drive retailer growth with expertise built from more than 50 retail programs globally.

Accelerate Decision-making

Led by superior technology, data-driven decision-making is embedded into internal processes, enabling speed to insights at your fingertips.

Featured Products

Retail Programs Solutions

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Client Testimonials

Retail Programs Case Studies

Jamaica Rum Vibes expands its brand with support from Circana

Alcoholic Beverages

Retail

Impression Beverages founder Tamoy Carter, born and raised in the rural hills of Jamaica, wanted to bring authentic rum culture to the UK. To take his business to the next level, he needed to create more awareness of its brand and ready-to-drink cans, Jamaica Rum Vibes, and to grow sales by introducing these to retailers.
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FAQs

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Complexity into Clarity


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