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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Liquid Supply Chain

Turn Demand Surges Into Strategic Wins

See how one manufacturer protected growth and minimized penalties with Liquid Supply Chain™.

The Challenge:

A breakout product line sparked intense demand, outpacing supply and leaving retailer shelves empty. Despite inventory built to support the launch, stock ran low fast. Production couldn’t scale quickly enough, forcing the manufacturer to place the product on allocation.

The Turning Point:

The manufacturer used near real-time insights from Liquid Supply Chain to pivot fast and protect growth. Equipped with this insight, they were able to: 


Pinpoint Top Retailers: The manufacturer identified the five highest-performing retailers and prioritized inventory to maintain strong in-stock levels where it counted most.


Reallocate Accordingly: They reduced shipments to slower-moving retailers and redirected inventory to key accounts, minimizing impact while monitoring stock health. 


Optimize Production: They collaborated with planning teams to boost output of bestsellers by reallocating line time from slower-moving SKUs with surplus inventory.


See across your retailers and shift inventory to where it matters most — before sales take a hit. 

With Liquid Supply Chain, you get:

Store-level sales and inventory data 

Your retail network in one view

Data refreshed daily

Item-level sales and inventory data

The Result:

The manufacturer maximized retail availability, minimized financial penalties, and maintained strong momentum in the face of exploding demand.
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Want More? Book a Demo

Find out how we can help your brand grow more. Fill out the form and we will get right back to you. 


Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit. 

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